That’s it, I am boycotting F&N for life
Today, i was awaken by the sound of slogan chanting ice-cream truck, once i found out it is a magnolia ice-cream truck, i did what a geek would do:find their website on google and write an complain letter, following is my letter to them.
re: your company recent marketing campaign to selling off ice-cream at residency area.
As the campaign is going, it announces it presents using a loud speaker that repeat certain chanting about “come on, come on, look right up, discounted ice cream, sweet and nice, come and see” I have got to say, this totally change my view against the F&N company product forever.
The tactic you use is an ancient marketing strategy that tell people what you are selling by shouting it out as loud as possible, bravo. However, what the campaign designer did not have the mental capacity to consider is this. Today is the sunday, the holy day that Gods is resting and hence make it a sabbath, every body is probably resting and sleeping away in their sweet sweet dream. Broadcasting in a decibal level that is this high is unacceptable and is very very annoying. It certainly is the best example of what we called anti-marketing. Now i hate the product and of everything from this company with a deep, gut burning vengeance.
From now on, i vow to boycott your product for the rest of my life and will educate my children and their offspring to do the same.
And may i suggest you, the F&N company to terminate your employment with everyone who have to do with this marketing campaign. Considering the bad economy, it might sound as a cruel suggestion,, but i believe that they have no problem finding a job in the wet market or pasar malam.
Thank you.
From an Annoyed, irritate Resident who got waken up by mindless slogan chanting, rest-disturbing ice cream truck
Actually, i could just replace the whole letter with a simple fuck you but i think that wouldn’t get their attention since i imagine their suggestion box would be flooded with it right now. Just my wishful thinking.
haha… bravo.